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The Indian Outbound Travel Market with Special Insight into the Image of Europe as a Destination

The Indian Outbound Travel Market with Special Insight into the Image of Europe as a Destination
2009, 186 с.
ISBN: 978-92-844-1309-6

Tourism’s capacity to create employment is one of the reasons behind its attraction to both developed and developing countries alike. However, the tourism industry in Asia and the Pacific region is currently confronted by a number of challenges such as shortages with respect to labour in general and skilled labour in particular. This is exacerbated by the tourism industry’s inability to compete against other industries in terms of wages and working conditions, thereby undermining attempts to recruit and retain labour in the tourism industry of the region.

This study has thus been undertaken to examine tourism labour shortages in Asia and the Pacific region and to provide its member States with practical solutions and recommendations to assist them in developing effective tourism labour policies to counteract the dearth of especially skilled labour. Ten countries (Australia, China, India, Indonesia, Islamic Republic of Iran, Japan, Malaysia, Republic of Korea, Sri Lanka and Thailand) have been selected to represent the region in this study. The responses to questionnaires and interviews provided by opinion leaders and tourism officials from these countries constitute the main references for this research. Other sources of information were obtained from governments, academic and non-governmental entities, OECD, ILO and key tourism bodies in the region.